Boise Idaho Custom Website Design & Ecommerce Solutions
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Client: Waters Choice
Project: Design and Redesign of existing site.
Web Address:

Waters ChoiceProject Scope: Started in 2009 Waters Choice actually began years before while Tom & Debbie Vaughn, who have been in the pool and spa business for over 20 years. Like a lot of people they had problems with the chemicals, the strong odors, the constant maintenance and the multitude of up, down, de-foam and other products they had to repeatedly add to our water. Through extensive research and testing, our search led them to an enzyme based approach to treating water.

In the early days of selling enzymes as an alternative water treatment, it was hard to convince pool and spa owners that something so simple could replace all of the chemicals and only had to be checked once or twice a month. As time went on and their base of customers grew, they started shipping the product all over the U.S. and Canada to their customers' friends and families. Waters Choice is a product that has had great success for more than 17 years. They are committed to their customers, the environment and the pursuit of healthy leisure activities.

Over the years, we have produced multiple revisions for Waters Choice. We produced their first site for them in 2009 using our in-house shopping cart and then transferred them to a new platform with a different design. We also produced a broadcast email application for automatic emailing support emails sent out at specific times after a user signs up for them with periodic instructions on how to use Waters Choice in a pool, spa, or swim spa setting.

In 2018 we again redesigned the site from scratch, this time being fully mobile friendly and moved their hosting to Big Commerce. This was a total redesign where we used some stock photography yet reworked every image to produce the waters color clarity needed to accurately convey what Waters Choice enzymes can do. We rebranded all of their product labels and of course produced a custom web site that truly reflects Waters Choice and their offerings.

Design Components: We actually did multiple levels of design work for Waters, creating a new logo, multiple marketing materials and a new trade show booth. For their web site we produced two currently functioning designs and continue to maintain both sites. In 2017-2018 we redesigned all of their product labels rebranding their product offerings entirely.

Responsive - Mobile Friendly: In 2018 we converted the site to be fully responsive for tablets and cell phones.

Graphic Editors: Adobe Photoshop and Illustrator.

Programming Languages: HTML, CSS JavaScript, jQuery.

Web Hosting: Powered by Big Commerce.

WatersChoice Waters Choice

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