Vortices Design

Your image IS your customer's perception of your company.


Perceived Web Site
Credibility Survey
Design Look 46.1%
Information Design/Structure 28.5%
Information Focus 25.1%
Company Motive 15.5%
Information Usefulness 14.8%
Information Accuracy 14.3%
Name Recognition and Reputation 14.1%
Advertising 13.8%
Information Bias 11.6%
Writing Tone 9.0%
Source: Fogg et al.
If it has been a while since your site was redesigned or if it is outdated, then redesigning it to improve its appearance and add functionality can make a dramatic difference in your traffic, generating an increase in awareness of your company, and increasing sales and customer satisfaction.

According to a study by Stanford University, web sites that lack the critical elements that build value and trust with website visitors can lose as much as 46% of their web sales.

The number one reason people indicated they would not purchase from a web site was because it had an unprofessional "look and feel" which translated to a lack of credibility and did not "feel" trustworthy.

Why is Design Look so prominent?

The results of this research show that the design look of web sites is clearly the most prominent issue when people evaluate web site credibility. Almost 50 percent of comments about Web credibility contained something about the look of the site, either in general (e.g., "looks professional") or in specifics (the layout, the colors, etc.).

The dominance of a design look may seem surprising at first. One might ask, "Are people really so influenced by design look and not by more substantial issues?" The answer is yes.

It’s important to note that looking good is often interpreted as being good—and being credible.
Since the 1940s, social psychology research has shown that physically attractive sources (usually people) have been perceived to be credible sources (Benoy, 1982; Berscheid, 1981; Berscheid & Walster, 1974; Dion, Berscheid, & Walster, 1972; Eagly, Ashmore, Makhijani, & Longo, 1991). This is a basic human processing bias: "looking good is being good" and it also holds true for evaluating the credibility of web sites, especially since design look is highly noticeable.
Some things to consider when deciding to redesign your web site are:
  • Does your current design present your company in the best way possible?
  • Is the content up-to-date and does it present the full scope of your company's products or services?
  • Does the site generate the necessary traffic. Why own a web site if no one sees it?
  • Is the navigation menu well planned and easy-to-navigate? Does it guide visitors to your most important pages?
  • Does its' functionality enhance your sales? The best web sites help close the sale for you with e-commerce databases, order and response forms and custom programming.
  • Are you able to have your customers sign up for future contact or periodic newsletters?
 

These are only a few considerations to take into account when redesigning your site. Contact us toll free at 800-952-4182 or fill out our Internet Development Assessment form for a more through consultation.

Here are some examples of what a site redesign can do for your company.

CESCO Equipment
Old Site

CESCO Equipment
New Site

CESCO Equipment

Laska Company
Old Site

New Site

Strata Inc.

Todd Kramis Photography
Old Site

New Site

Strata Inc.

Jem Machine
Old Site
Jem Machine

New Site

Jem Machine

Bark Blowers
Old Site


New Site

Bark Blowers

Boise Image Medi-Spa

Old site

New Site
Boise Image's new site Boise Image's new site

Wild Horizons Expeditions
Old Site

New Site

Wild Horizons old site Wild Horizons new site

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