Your image IS your customer's perception of your company.
According to a study by Stanford University, web sites that lack the critical elements that build value and trust with website visitors can lose as much as 46% of their web sales.
The number one reason people indicated they would not purchase from a web site was because it had an unprofessional "look and feel" which translated to a lack of credibility and did not "feel" trustworthy.
Why is Design Look so prominent?
The results of this research show that the design look of web sites is clearly the most prominent issue when people evaluate web site credibility. Almost 50 percent of comments about Web credibility contained something about the look of the site, either in general (e.g., "looks professional") or in specifics (the layout, the colors, etc.).
The dominance of a design look may seem surprising at first. One might ask, "Are people really so influenced by design look and not by more substantial issues?" The answer is yes.
It’s important to note that looking good is often interpreted as being good—and being credible.
Since the 1940s, social psychology research has shown that physically attractive sources (usually people) have been perceived to be credible sources (Benoy, 1982; Berscheid, 1981; Berscheid & Walster, 1974; Dion, Berscheid, & Walster, 1972; Eagly, Ashmore, Makhijani, & Longo, 1991). This is a basic human processing bias: "looking good is being good" and it also holds true for evaluating the credibility of web sites, especially since design look is highly noticeable.
These are only a few considerations to take into account when redesigning your site. Contact us toll free at 800-952-4182 or fill out our Internet Development Assessment form for a more through consultation.
Here are some examples of what a site redesign can do for your company.
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